Ford Ranger added to US line-up as mid-size pick-up demand rockets

Ford Ranger added to US line-up as mid-size pick-up demand rockets
Ford Ranger

Ford launched the latest Ranger in the UK last spring

Nissan Navara rival enters Ford’s domestic market a year after the facelifted version was launched in Britain

The Ford Ranger has been launched in the US to satisfy burgeoning demand in the mid-size pick-up truck market.

Announced at the Detroit motor show, the Nissan Navara and Volkswagen Amarok rival enters a class that has grown by 83% since 2014 in the US. In comparison, the segment grew in the UK by a mere 6% from 2016 to 2017.

No changes have been made to the Ranger’s design, but it features a bespoke chassis set-up to cater to US tasted and uses Ford’s 2.3-litre Ecoboost petrol engine, as opposed to one of the diesel units offered in the UK.

The Ranger comes in three forms: regular, super or double cab. The latter adds an extra row of seats and has four doors.

“Ranger has always held a special place in the hearts of truck fans,” said Ford’s boss of product development and purchasing, Hau Thai-Tang. “The new Ranger is designed for today’s mid-size truck buyer, delivering even more utility, capability and technology for those who blend city living with more off-the-grid adventures on weekends.”

Ford discontinued the Ranger in the North American market back in 2011.The market is home to Ford’s best-selling model, the larger F-150 pick-up. The latest Ranger was launched in the UK in 2012 and facelifted last year.

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Source: UK Auto Car News

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